First test with Adobe after effects

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Memory Idea

My idea is to simply film myself with shades on, I will split the screen at the bridge of the nose, each lens of the glasses will represent collective memory and personal memory.  Using Adobe After effects I will zoom into the lenses to other pictures and video clips pertaining to collective and personal memory, the sound will overlap so whilst one is playing vocals the other will play instruments.  I will only show half the face until it zooms in then you will see the other half and by the time you will know which lens is displaying what.

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Memory Research

The ability to learn and to establish new memories is essential to our daily existence and identity; enabling us to navigate through the world. A new study by researchers at the Montreal Neurological Institute and Hospital (The Neuro), McGill University and University of California, Los Angeles has captured an image for the first time of a mechanism, specifically protein translation, which underlies long-term memory formation.

The different ways the brain works when it stores memories have been caught on camera.

ScienceDaily (Jan. 31, 2009) — A new brain imaging study illustrates what happens to memories as time goes by. The study, in the January 28 issue of The Journal of Neuroscience, shows that distinct brain structures are involved in recalling recent and older events.

A new study suggests that marketers shouldn’t fixate on the number of people who click on ads. According to the research, just seeing an ad on a Web page can impact memory.

Memory plays a key role in many theories of politics, yet the determinants of inaccurate political memories have not been the subject of much investigation. Combining a dosage-resistance theory of political communications with a theory of memory lapse and reconstruction, we predict that a clearly identifiable cluster of traits ought to render people vulnerable to inaccurate autobiographical memory.

A new approach is suggested for understanding the nature of the differences between the advertising media. The information processing view of the media that is presented in this paper suggests that media differences can be examined in terms of the differential processing capabilities of their presentation formats of pictures and sentences, which vary in imagery level. The availability – valence hypothesis is proposed as a means of identifying and explaining the learning and evaluative effects of advertisements differing in imagery.

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Spectacle why?

As you know in my power piece I used audio and pictures to create something that looked like a slideshow the only thing that made it interesting was the content and that the music went with it.

In the spectacle video I have made, I have made some significant changes, the audio is not music any-more it is now a audio narration, also instead of using just images I have interspersed pictures with video clips so as to capture the viewers attention, it was given separate screens for text, hopefully making it stronger.  I chose this format because I find it hard to mix video clips with still images.

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spectacle artefact

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wwe spectacle voiceover

Hi my name is Vince Mchmann, I am the Ceo of the WWE.  I am here to explain to you why my company get the most attention from the public.  The simple answer is spectacle.  We create your dreams, the very things that what you want to be and because you watch, you engage with them.  You shout out there names like it will make it difference.  In times of distress you the loyal fans scream out for your favourite star, whilst booing and heckling your stars enemy, some how connecting your happiness to your superstars success.

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wwe research (spectacle)

World Wrestling Entertainment, Inc. (WWE) is a publicly traded, privately controlled integrated media (focusing in televisioninternet, and live events), sports, and entertainment company dealing primarily in the professional wrestling industry, with major revenue sources also coming from moviesmusic, product licensing, and direct product sales. Vince McMahon is the majority owner andChairman of the company and his wife Linda McMahon holds the position of Chief Executive Officer (CEO). Together with their children, Executive Vice President of Global Media Shane McMahonand Senior Vice President of Creative Writing Stephanie McMahon-Levesque, the McMahons hold approximately 70% of WWE’s economic interest and 96% of all voting power in the company. The company’s global headquarters are located at 1241 East Main Street in Stamford, Connecticut, with international offices in Los AngelesNew York CityLondon, and Toronto. The company was previously known as Titan Sports, Inc. before changing to World Wrestling Federation Entertainment, Inc., and most recently becoming World Wrestling Entertainment, Inc.

WWE’s business focus is on professional wrestling. It is currently the largest professional wrestling promotion in the world, and holds an extensive library of videos representing a significant portion of the visual history of professional wrestling. The promotion previously existed as the Capitol Wrestling Corporation, which promoted under the banner of the World Wide Wrestling Federation (WWWF), and later the World Wrestling Federation (WWF). WWE promotes under three brands; RAWSmackDown! and ECW. WWE is also home to three of the eight world heavyweight championships recognized by Pro Wrestling Illustrated.

World Wrestling Entertainment will be holding a tryout for potential WWE Superstars on February 22 and February 23 in Louisville, Kentucky. Based upon the email I receive, there is no doubt that some of you that read the previous sentence have hopes that they can just show up with zero wrestling experience and will be wrestling on Monday Night RAW next week. Nothing could be further from the truth. One of the good things about this tryout is that some of the qualifications for even getting a shot to become a WWE Superstar have become public.

There’s been hundreds of pro wrestlers over the years who have wrestled for WWF, which later turned into the WWE (World WrestlingEntertainment). These WWE superstars and wrestlers have entertained fans using gimmicks, storylines, comedic skits and more. From the early days of Hulk Hogan all the way up to the Attitude Era with Stone Cold Steve Austin, The Rock, Triple H and now John Cena, the WWE continues to entertain fans around the world!



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