The ability to learn and to establish new memories is essential to our daily existence and identity; enabling us to navigate through the world. A new study by researchers at the Montreal Neurological Institute and Hospital (The Neuro), McGill University and University of California, Los Angeles has captured an image for the first time of a mechanism, specifically protein translation, which underlies long-term memory formation.
The different ways the brain works when it stores memories have been caught on camera.
ScienceDaily (Jan. 31, 2009) — A new brain imaging study illustrates what happens to memories as time goes by. The study, in the January 28 issue of The Journal of Neuroscience, shows that distinct brain structures are involved in recalling recent and older events.
A new study suggests that marketers shouldn’t fixate on the number of people who click on ads. According to the research, just seeing an ad on a Web page can impact memory.
Memory plays a key role in many theories of politics, yet the determinants of inaccurate political memories have not been the subject of much investigation. Combining a dosage-resistance theory of political communications with a theory of memory lapse and reconstruction, we predict that a clearly identifiable cluster of traits ought to render people vulnerable to inaccurate autobiographical memory.
A new approach is suggested for understanding the nature of the differences between the advertising media. The information processing view of the media that is presented in this paper suggests that media differences can be examined in terms of the differential processing capabilities of their presentation formats of pictures and sentences, which vary in imagery level. The availability – valence hypothesis is proposed as a means of identifying and explaining the learning and evaluative effects of advertisements differing in imagery.